Sony Alpha DSLR

I don't know a lot of people using Sony's rebadged Konica-Minolta DSLR, in fact I don't anyone at all using that line, but one thing is for sure... Here in Shanghai, the number of shop with the large orange display for the Alpha is just staggering. Any photo shop you go into, you are bound to see it, ranks after Nikon and Canon for visibility. But still, I don't see a lot of users out there.