Jeonju, Jeollabuk, South Korea: Bibimbap Town
Directly south of Seoul, is the small town of Jeonju. There is plenty of history in this town, I’m sure, but this trip is not about history but about eating. No, I have not sold out yet, it is still a travel site, and not another “foodie blog”.
Back to the topic at hand… Jeonju is just 3 hours away from Seoul, enough to get there in the morning, have lunch and dinner and then come back before midnight, which is what I’m going to do.
At the Express Bus Terminal, the bus leaves from Central City terminal about every 10 minutes. There are two classes of bus, but I’d go for the more expensive service that cost 17,900W one way. According to the map, it is just about 200km away, but as usual, traffic jam plus heavy rain means that the trip took 3 hours. There will be a break half way to Jeonju, and the rest stop i surprisingly well equipped. There is a small supermarket, and plenty of shops selling sit down meals or korean junk food. They even have toebokki and sundae (korean blood sausage, not ice cream).

Highway rest stop: Korean junk food… and it is good!
The bus ends up in Jeonju’s Express Bus Terminal (전주고속버스터미널) in the north of the town. By now it is already quite late in the afternoon, around 2pm and I’ve not have my lunch yet along the way. At least it’s time for a proper lunch. There are plenty of taxis waiting at the bus terminal, which is convenient.
Seungmidang Restaurant
First Bibimbap mission takes me to Seongmidang restaurant (성미당) close to the Gaeksa landmark. It is hidden in a small street, but with a GPS you will never be lost looking for location 35.817413, 127.145264. Even at 3pm there is a queue here. The couple in front of me are Japanese, which makes this restaurant famous in Japanese guide books too. Normally I would avoid places like these, but maybe there’s no harm giving it a try.

Seungmidang Restaurant exterior. I was so hungry I didn’t spot the “high end audio” shop next door.

Entering the restaurant
There are 2 types of bibimbap here on the menu, raw beef and normal. It is not cheap at all. But at least the banchans are plentiful and not too bad tasting. And soon the main dish arrives in a brass bowl that is heated so much that the stuff inside sizzles. You mix is around and get the beef sort of cooked. The rice is already mixed with the gochujang sauce, unlike most bibimbaps I’ve had in Seoul. And the hot bowl creates a layer of hardened rice where it contacts the bowl. They call this nooroongji 누룽지, which I used to hate, but started to like after some time. What’s important is that the dish smells great.
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